Notes on self-hosted
business software.

If I could get every small business owner to do one security thing, it wouldn’t be a firewall or a fancy password. It’d be this: Turn on two-factor authentication on…

Most businesses ask for reviews at the wrong time, which is why they don’t get them. They send an email three days later. By then the customer’s moved on, the…

Ten minutes tonight that most small businesses never spend: Pull out your phone, open a private browsing window, and search your own business name. Look at what a customer actually…

Builtstead is now a Hostinger partner. Here’s what that means, and what it doesn’t. I’ve been putting clients on Hostinger servers since the first build — a server in their…

Spent the day at the San Diego Small Business Expo. Talked to contractors, bookkeepers, a lot of social media/brand management businesses and a couple of people still figuring out how…

Take a photo of every job. Before and after. Not for the customer. For you. Six months from now, someone will ask if you’ve done work like theirs. You’ll say…

The fastest way to win more work costs nothing and takes no software. Answer faster. Most small businesses take hours to respond to an inquiry. Some take days. Meanwhile the…

I priced twelve self-hosted applications against their rented equivalents at current list pricing. Here’s the arithmetic — including the parts that don’t favor self-hosting. Twelve applications run a portion of…